Modus Vivendi (new campaign- July 2014)

Modus Vivendi the Greek international company respectably released its new creations at men,s underwear and swimwear world! Alfa Greek Australian Magazine, friendly supports all the efforts and creations of the company and presents it proudly! 

The company's announcement:

Modus Vivendi is proudly happy  to announce
the launch of the new campaign of Modus Vivendi for the Seaman Line. Please find below some words about the campaign and the new products of this line:

Modus Vivendi continues the Dreamland series of campaigns for its Summer 2014 collection and this time is taking you to
a world of sailors with its Seaman Line (http://e-modusvivendi.com/gbu0-catshow/mc_seaman.html).
The background images into which the models blend are reproductions of paintings by Yannis Tsarouchis (1910-1989), who is one of the most highly regarded modern Greek painters. His extensive depiction of soldiers, sailors and other men, often curiously described as “vulnerable”, was controversial and some of his exhibits were taken down by censors. It was Tsarouchis who introduced the iconic sailor motive into modern Greek theater. From the content of his images we can also deduce that he was deeply interested in fabrics and clothing and, at one point, he even tried his hand at weaving.
This brand new line comprises evocative sailor-themed underwear, t-shirts, longsleeves and sleeveless tees. With references to sailor’s stripes, a range of luxury fabrics and a highly distinctive look these new clothes make a strong statement and offer supreme comfort. Sexy, innovative and bold these designs will get you looking your best down by the waves. 

Credits:
Brand: Modus Vivendi (www.e-modusvivendi.com)

Photographer: Panos Mihailidis
Model: Stefanos Papadopoulos

You will find attached the pictures of the campaign. Please let me know if you need product shots or more information about the line. I will be more than happy to help!

Thank you all so much for your continued support!

Best wishes,

Thanos Giagtzis

Marketing Director

Modus Vivendi