Τρίτη, 9 Σεπτεμβρίου 2014

Modus Vivendi releases its new Union line

Modus Vivendi is happy to announce the release of the new Union Line.
You can see the new line here:

Please find below some words below about the campaign and the new line and the new campaign pictures attached.

Modus Vivendi releases its new Union line

The Union line by Modus Vivendi is the final part of your favourite Greek brand’s Spring/Summer 2014 collection.
It also marks the close of the Dreamland campaign, launched earlier this year, which has transported us to a world of dreams, heroes and idols.
This last part of the Dreamland campaign is all about togetherness, a celebration of the spirit: “together we are one”.
The four images that portray this idea are portraits of men together, from the beginning of civilization to the present day. They evoke a world of freedom, of equal opportunities, a world where everyone has an equal right to love and to live with the person he chooses.
The new Union line consists of classic cut briefs, Brazil cut briefs, tank tops, sweat shorts and track vests, all made from outstanding quality Italian fabrics and manufactured with perfect precision.

Modus Vivendi even suggests that the couples among us choose matching or contrasting combinations: briefs in sky blue or pink, in a variety of complementary cuts, tank tops with a bold ‘2’ printed on the chest or back…
For details of the extensive range of items available and their full specifications, go to:

Brand: Modus Vivendi
Photographer: Panos Mihailidis
Models: Christos Tsahpinis, Ilias Konstantinou